Content has long been king in the world of web search engines – and today content is king for marketers of all persuasion.  By creating content companies are creating the conversation rather than responding to someone else’s version of that conversation.  Developing compelling content does not come easily to many, that’s where Innova comes in.  Innova helps companies:

  • Identify the Stories – find your value to end consumers and determine what to communicate about it
  • Identify the Resources to Tell the Stories – who’s voice should be heard?
  • Identify the Channels – blogs, YouTube, Facebook, Twitter, LinkedIn, Pinterest…
  • Post Content – identify the who and the tools
  • Make Sure Content is Sharable – implement social sharing buttons
  • Monitor and Respond to Comments and Feedback – today’s customers want a conversation

 

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